Theorists such as Laura Mulvey, author of the male gaze theory, believe that media can be interpreted as the 

‘the subjective male construction of feminine identity, the subjective female is constructed for males.’  

This is easy to see in magazines with several articles on dating advice, sex and relationships. These articles are about making you the perfect woman for the right man. Which of course is key if you want to be percieved as normal. However these articles are written by woman so how do we define between writing articles on how to please your man, with men’s ideas that we should please them, when we happily oblige to either.